In any industry including hospitality, both millennials and their successors Generation Z are attracting attention as the influential buyer.

Skift’s latest report compares the travel preferences of both, across the United States, the UK, Australia, China, and India, acrossfour age groups: younger Gen Z (16–18 year olds), older Gen Z (19–22), young millennials (23–30), and older millennials (31–38). It ends by looking at key areas where they differ and are similar globally.

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