York has seen its fortunes rise and fall over the past 1700 years; but the coronavirus pandemic has forced the city to find new resilience as the crisis starts to devastate its tourism-driven economy. A quarter of all jobs in York are in the retail, hospitality and tourism sectors, and rely on the money brought in by more than 8 million visiting tourits every year.

Now the city’s council has launched a £100,000 six-month marketing campaign, Yorkshire Day, in an effort to tempt back visitors. Proposals include an immediate ban on all private car journeys inside the Roman walls as part of a green revolution, while officials are stepping up their focus on Boris Johnson’s apparent wish to set up a “government hub” in York.

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