Wyndham’s portfolio of European vacation rental businesses has been rebranded as Awaze, aiming to maintain a local brand flavour but with technical solutions handled at a group level.
The total inventory will be made available via each brand, including Novasol, Cottages.com, James Villa Holidays and Landal GreenParks, which is not the case at the moment.
Despite other travel companies focus turning to sectors including as tours and activities, Awaze will remain focused on vacation rentals. Unlike Airbnb and other sharing platforms, Awaze properties are generally outside urban areas and are largely exclusive to the brand.
The Awaze brand group generates more than $2 billion and offers over 110,000 places in 36 countries.