The World Travel & Tourism Council has launched an initiative to equip tourism ministers, sector leaders and policymakers with the insights to develop and implement proven best practice policies in the sector.

Tourism represents one in ten jobs on the planet and is in a unique position to make a difference to developing nations worldwide.

The WTTC’s global best practices recognition initiative seeks to provide the sector with a wealth of insights, integrating proven success stories into a new online archive, including the USA’s expedited clearance for pre-approved, low-risk travellers upon arrival and Colombia’s rebranding as a safe and desirable destination.

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