Vacation rental company Domio has announced a $50 million joint venture with private equity firm Upper90, to open a new brand of aparthotels, aiming to be the “Airbnb of group travel”.

Previously only renting single unit properties, the company is betting responding to its own survey of 500 people, which showed that 38% of respondents were most likely to book a short-term rental this year when travelling as a group bigger than two.

Read more: