Hospitality relies increasingly on the digital world, but it often fails to meet these standards inside its properties.

Hotels in particular invest time, effort and money into establishing a digital connection with guests pre-stay, but less so once a guest arrives. This has led to a competitive market situation where newcomers, most notably Airbnb, are improving the digital experience rapidly – and while Hotels are not software companies, there must be a universal digital connection to the guest in order to meet the digital traveller’s basic requirements.

In order for the hospitality industry to survive in the digital age, it needs to become ‘smart’.

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