Whitbread is to open the first 138-room ZIP by Premier Inn hotel in Cardiff early next year, in response to consumer demand for cheaper rooms, this time offering small, modern rooms with prices from £19 and billed as “basics done brilliantly”.

Less than half the size of a standard Premier Inn room, the rooms are designed by PriestmanGoode, the consultancy behind First Class Cabins for many top airlines, but still feature flexible bed formats and en-suite shower rooms.

A second site in Southampton will offer 140 rooms, and the company is seeking further out-of-centre locations which suit the smaller room format.

Read more:

Tagged with →