This article discusses the changes in traveller behaviour alongside hotel technology, which leads to a transformation in the hotel distribution landscape.

It considers the changing customer demographics from Baby Boomers to Millennials, the latter paying a higher rate per night and travelling further to patronise their preferred brands and enjoying the “digital natives” mindset along with older generations.

It discusses the rise of the experiential travel trend and growing demand for alternative accommodations, so B&Bs, independent, and boutique hotels are now tapping into Airbnb’s marketing power due to lower fees than most OTAs.

Recent data shows group travel demand is on the rise, and business travellers are seeking seamless, tech-enabled bookings, while the trend toward “bleisure” is also rising, with more than half of Millennials combining business trips with leisure travel.

It also outlines online reputation management, reviews, social media, search engines, the increased use of video to generate bookings, the steady growth in voice search, the ubiquity of mobile, artificial intelligence (AI), blockchain technology for hotel distribution and the need for investing in fresh approaches to keep your hospitality business relevant.

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