A summary of the VisitBritain Consumer Confidence survey shows people’s confidence in being able to take a domestic short break or holiday slowly improving, but still only at 23% in August, rising to 40% by September but staying at under 50% by the end of the year.
31% now believe the worst of the pandemic has passed, higher than last week’s 27%. However only 23% expect ‘normality’ by September, compared with 29% last week, and 49% by December, compared to 52%. Using public transport continues to be the activity people are most worried about.
41% of UK adults expect to be taking fewer domestic short-breaks, and 40% holidays.