According to The Business Events Research; Delegate Spend and Trip Extensions by tourism agency VisitBritain/VisitEngland, business delegates are likely to double their spend in Britain if they extend their stay for leisure following their event.

The research also found the destination of the event was less important to delegates when considering extending their trip for leisure than the flight timings, ease of travel and accommodation. International delegates stay longer, on average 3.7 nights, when compared to domestic delegates, who stay an average of one night, and were also found to spend more, in part because registration fees for these events were higher.

Download the report from the VisitBritain website:

report_business_events_research_modules_1_3_final
Tagged with →