National tourism agency VisitBritain is this week launching a new global campaign for 2018 to boost inbound tourism to Britain.
The campaign ‘I Travel For…’ uses short films and story-telling to shine the spotlight on unexpected experiences and less-explored destinations in Britain, alongside its globally renowned and iconic landmarks and attractions. The campaign aligns the passions that motivate people to travel with experiences that can only be had in Britain, inspiring overseas visitors to book a trip right now.
The digital campaign kicks off internationally with a launch film on Facebook and Instagram, followed by a series of films and images promoting destinations across Britain. The digital campaign is launching across social media channels from February to April in Britain’s largest and most valuable inbound visitor markets including Australia, France, Germany and the US and its high-spending markets including China, the GCC and India.