VisitBritain has launched a new £150,000 digital campaign in partnership with Scandinavian Airlines to boost inbound tourism to Britain both inside and outside London, which will run for five weeks in Denmark, Norway and Sweden.

Latest official figures show 1.6 million inbound visits from Scandinavia to the UK between January and September 2018, and the airline will launch a new flight into London Stansted from Monday, April 1st.

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