Responding to a 19% rise in Chinese visitors during the first half of 2018, VisitBritain has partnered with China-based internet technology and cultural enterprise Tencent to produce a new 3D virtual racing game, with the aim of inspiring more Chinese visitors to book a trip to Britain.

Via ‘QQ Speed’, Chinese online gamers can tour Britain virtually on two new tracks, following different themes such as ‘British Castles’ and ‘North Sea Fishery’. Its main virtual character ‘Little Mandarin’ has been appointed VisitBritain goodwill ambassador for the Chinese market. Last year saw China enter the UK’s top 10 most valuable inbound visitor markets.

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