This opinion piece in ‘hospitality Net’ discusses the likely term of recovery for the US hotel sector over the next 30 years, reviewing demand, elusive customers mandated to stay at home, challenges on the horizon and the economy, what guests are looking for, and what hotel recovery may look like in the future.

It predicts a very soft Q1, an improved Q2, a robust Q3 and strong growth in Q4.

It says that room to breathe, safety-first policies, a focus on the customer and on sustainability will go a long way in pleasing guests, and while using hotels as short-term rentals, offices and family space will continue for another few months, this will be replaced by corporate and group travel beginning in H2 2021.

Short-term rentals reported higher occupancy, ADR and RevPAR than hotels in July, and hotels have lost market share to STRs ‘in a big way’.

Read more: