TripAdvisor’s vacation rentals division is doing well, competing less on the quantity of rental listings than on quality, saying the mix of self-managed and professionally-managed is around 50:50 – with a strength in resort destination areas, unlike market leader Airbnb.

By seeking quality rentals and hosts, TripAdvisor aims to avoid complaints and negative reviews, leading instead to better traveller experience, quicker conversion and more bookings.

Following IT issues in summer 2016, TripAdvisor has also improved its systems to help property owners manage their listings and pricing, as well as concentrating on its own fee structures in line with professionally managed property owner demands.

Roughly 15% of the company’s total revenue is now non-hotel and growing, in line with its vision to become the global leader in providing people a way to compare all types of places to stay and things to see and do, on one platform.

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