America and China drove record numbers of visitors and spend in 2017, seeing spend by Chinese visitors in the first six months up 54% to to £231 million, causing VisitBritain to hold a three-day trade event in China promoting Britain as a go-to destination.

This article in HotelOwner discusses how hotels can access customers via WeChat, the Chinese app that has surpassed Facebook with a value of almost $530bn and which had 963 million users in Q2 2017. Users can access payment, food delivery, taxis, shopping, newsfeed, web and phone and may soon get access to augmented reality. The article outlines how hotels can join the service and offer an end-to-end experience from booking through a stay to payment, via the app as well as collecting data throughout the stay.

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