As the China/USA trade war deepens, Chinese state media have openly called to make tourism a “main battlefield” causing concern among US tourism stakeholders, since the almost 3 million Chinese visits made to the USA in 2016 alone generated $33 billion in tourist spending.

Earlier this year, the Chinese Embassy to the United States warned their tourists about potential gun crime and the “extremely expensive” health care in the United States, while the state-owned Global Times encouraging Chinese consumers to explore education and tourism opportunities elsewhere.

Now the USA has threatened new tariffs on a further $200 billion worth of Chinese goods, and attacking tourism is viewed by some as a means of reducing China’s service trade deficit. This article concludes that while the escalation in hostilities is not good news for US tourism stakeholders, it is not the doom and gloom the Chinese media makes out.

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