Wyndham’s economy hotel brand Super 8 is launching ROOM8, a shared room to “accommodate a new generation of road trippers who thrive in communal spaces” offering up to four individual beds sharing dining and entertaining space, including fridge and microwave, arcade and football games and streaming-ready 65-inch wall-mounted TV.

Marriott International also recently introduced Studio Commons, four private guest rooms with a communal kitchen and living room, while Icelandic ‘social hotel’ brand launched KEX Hotel this week in Portland, Oregon.

This article discusses these and other hybrid hostel/hotel/glostel brands launching all over the US in recent years, moving towards the current co-living trend among millennials and Generation Z and aiming to challenge the popularity of Airbnb with something as reliable and secure as hotels but with additional flexibility and authenticity of experience.

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