The latest data from Expedia covering July, August and September has revealed UK hoteliers enjoyed ‘encouraging’ growth this summer, as demand for trips made by domestic travellers increased by just over 20% compared to the same period last year.
Kent, Surrey, Essex and Yorkshire, along with the Cotswolds, the Lake District and Cumbria showed double digit increases in demand of over 20%. Edinburgh was the most popular destination in the UK after London, with Glasgow reaching the number five spot. The UK’s ‘City of Culture’ Hull enjoyed strong growth from domestic travellers in Q3, with summer events boosting demand by almost 80% year-on-year.
Hoteliers across the UK enjoyed positive growth from overseas travellers, with demand from Spain up almost 185%, Ireland 95%; Brazil 115% and the USA 40%. The data also shows that the ADR for hotel rooms in the UK rose overall, mostly due to visitors from Poland, Austria, India, Thailand and Australia.