Barclays’ Destination UK: Driving Growth in the UK Hospitality and Leisure Sector report suggests a substantial increase in both domestic and international visitors, due to an expected rise in staycations and increasing interest in the UK as a holiday destination.

According to the report, 63% of nearly 10,000 tourists from continental Europe, the US, Middle East, Asia and Australia are more interested in UK holidays this year, especially London and Scotland, due in part to TV shows featuring the UK (22%), advertising campaigns (29%) and the weaker pound (31%).

Just over half of international holidaymakers report that Brexit has had no impact on their likelihood to visit the UK, with 31% more likely to visit than before the referendum.

30% of Brits are expecting to spend more of their holiday in the UK this year, describing the familiarity of food, language and travel as making the UK ‘hassle free’.

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