UAE-based Smartotels Hospitality International has launched a new upscale brand, Form Hotel, offering a mix of hotel and add-on services. The 2018 flagship property will feature 143 rooms, lifestyle restaurant, rooftop pool and gym, luxury beds, high-pressure showers, seamless technology and premium breakfast. Add-ons include turn-down services and bathrobes.

Smartotels plans to grow its portfolio of lodging brands to 25 properties by 2026.

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