Trivago’s chief executive officer has answered analyst questions about competition, citing TripAdvisor, Kayak, Skyscanner and Ctrip.com, but without mentioning Google.
In 2008, about 90% of its traffic came via Google, but now they report that about three out of four bookings on Trivago come from customers who type the name directly into their search browsers.
When speaking about Airbnb and rentals vs hotels and serviced apartments, he states that they aren’t looking to separate listings as distinct categories. Trivago doesn’t currently offer Airbnb properties, predicting that Airbnb will soon become “professionalised” rather than featuring non-professional landlords. It does have some private-lodging rentals in its listings.