Trivago is likely to post losses of between $30 million and $60 million this year, but its CFO Axel Hefer is now saying that alternative accommodations, including sister brand HomeAway, are its future.

Parent company Expedia used to trail both Trivago and HomeAway as its chief growth engines, but Booking Holdings reduced its advertising spend with Trivago, which is now seeking more advertising from hotels and looking to emphasise its value proposition to make up for the shortfall, and HomeAway has not met pre-acquisition profit targets.


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