The Singapore Tourism Board has partnered with Alipay on joint marketing initiatives to raise awareness of the destination among Chinese visitors and to encourage them to spend with Alipay while in the country.

Since the project was signed, both partners have experienced success, with China now Singapore’s chief market for visitor arrivals and spending, and Alipay seeing double-digit growth in user spend.

Rewards and discounts are available to Chinese visitors across the hospitality industry as part of the new Passion Made Possible brand.

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