Top 5 hotel challenges in 2019

This Travel Daily article quotes Roiback, specialists in direct sales for hotels, on the five top challenges it sees for the hotel industry this year.

These are:

• the ever-growing increase in mobile traffic and the need to optimise mobile solutions;
• the importance of metasearch engines, including the growing role of Google Hotel Ads;
• the rise of voice searches, expected to account for 50% of searches in the US by 2020;
• the need to respond faster to the ‘always-connected’ and increasingly-impatient consumer; and
• the optimisation of loyalty programs.

Read more: