This Travel Daily article quotes Roiback, specialists in direct sales for hotels, on the five top challenges it sees for the hotel industry this year.
- the ever-growing increase in mobile traffic and the need to optimise mobile solutions;
- the importance of metasearch engines, including the growing role of Google Hotel Ads;
- the rise of voice searches, expected to account for 50% of searches in the US by 2020;
- the need to respond faster to the ‘always-connected’ and increasingly-impatient consumer; and
- the optimisation of loyalty programs.