This Travel Daily article quotes Roiback, specialists in direct sales for hotels, on the five top challenges it sees for the hotel industry this year.

These are:

  • the ever-growing increase in mobile traffic and the need to optimise mobile solutions;
  • the importance of metasearch engines, including the growing role of Google Hotel Ads;
  • the rise of voice searches, expected to account for 50% of searches in the US by 2020;
  • the need to respond faster to the ‘always-connected’ and increasingly-impatient consumer; and
  • the optimisation of loyalty programs.

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