Visit Britain has said that international visits to the UK in 2018 will exceed 40 million for the first time, with foreign spending predicted to reach £27 billion, helped by the drop in the value of the pound. Visitors from Europe, the US, the Middle East and China especially are taking advantage.
This article by Chris Crang, vice president of marketing in UK and Europe for Worldpay, discusses that it’s not just luxury brands who should be setting their sights on the international shopper. Smaller businesses can also serve those seeking authentic, high-quality western products and experiences, by providing friendly, personal service making them stand out from larger rivals.
His three conclusions are for businesses to research key international festivals and holidays; to connect with the customer, providing them with the very best personal shopping experience; and making it pay, by offering a range of international payment methods, including mobile payments, UnionPay, Diner’s Club and JCB.