Nearly 3,000 attendees at the recent annual Americas Lodging Investment Summit in Los Angeles, which attracted hotel owners, developers, and executives from real estate investment trusts and hotel brands, appeared optimistic about their collective outlook for the industry.

One national hotel asset management and owner advisory services firm noted that the overwhelming sense of optimism was evident, despite this being year eight or nine of the current cycle, unknown in the modern era.

Despite the optimism, some executives expressed concerns about rate pressures, supply and demand imbalances,  cost, taxation, and there was some talk of a “bubble”.

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