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Today’s ultra-wealthy are requesting more and more extreme examples of hyper-personalised and private experiences from the agencies organising their travel.


This article outlines some examples of locations and events that enough money can buy:

  • A private, 30-minute visit to the Sistine Chapel – costing 25,000 ($30,800)
  • A candle-lit Champagne dinner in a private room in the Tower of London for a marriage proposal
  • A surprise 40th birthday party of a lifetime on Musha Island, with family and friends flown in from all over the world along with her favourite chef
  • A celebratory dinner on Italy’s Amalfi Coast with a surprise for every course, from violins to fireworks to personalised cakes representing moments in the couple’s relationship.
  • Private horseriding through Hyde Park on polo ponies in dressage gear, with a visit to pet the Queen’s horses
  • A wedding proposal at a private dinner in the Louvre’s Denon Wing, watched by the Mona Lisa.
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