For developers of luxury branded residential properties, sales are booming.

At the end of last year, Marriott International announced plans to expand its branded residential portfolio by more than 70% by 2022. Four Seasons Hotels & Resorts, which has had residences for 34 years, is launching standalone projects. Yotel launched YotelPad at the start of 2018, aiming more affordable spaces at a younger audience. The Four Seasons pipeline of 50-plus hotels and resorts in development, 80% with a residential component.

This article discusses the rise of branded residential and why the sector is booming and attractive to developers and managers.

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