This fascinating article features interviews with three of Singapore’s leading hoteliers about the future for independently-run boutique brand hotels in Singapore.

It defines a boutique hotel as featuring the use of a space in an unusual way, with no two rooms the same, usually in buildings with a lot of charm, such as deconsecrated churches or in Singapore mainly shophouses.

It also discusses the advent of co-working, co-living, Airbnb and other macro-travel and lifestyle trends, meaning the accommodation space has had to adapt to new ways of living and working. Boutique hotels, being smaller and more recently refurbished, can implement new technologies relatively quickly and cost-effectively to adapt to shifting attitudes and preferences of modern day consumers, looking for sophisticated, authentic and experience-rich places to stay. It also considers whether this is time for a new term for hotels, as the traditional hotel model is blurring.

However, it also says that boutique hotels are also closing as real estate and labour costs have gone up, room rates are not rising and it’s harder to make money.

The conclusion is that you need to be flexible, open-minded, curious and excited about change, meeting the evolving accommodation needs and demands not only for millennials but also for golden nomads, as well as Gen Z and Gen Y.

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