WhyHotel is bringing the concept of pop up hotels in multi-family apartments, which works both for guests and developers.
Where apartment blocks lie empty from a year to 18 months to fill, WhyHotel is transforming 100-150 units into a fully operational hotel, furnished to exacting brand standards and fully staffed. After the units are fully let to full-time residents, WhyHotel clears out and closes down.
So far the group has opened five properties throughout the US, three already having closed, with six new properties opening in the next few months and 15 within the year.
The target audience is segmented as 20% leisure, 50% business and extended stays and 30% groups and families, staying between one night and several weeks.