This article discusses how pre-2020, the experience economy was booming, with spectator events, amusement parks, restaurants and travelling growing much faster than purchase of goods.

Millennials in particular prioritised memorable experiences over buying things, documenting this on social media.

COVID-19’s effect meant accommodation and food were the worst hit service sectors in the UK, followed by arts, entertainment and recreation.

The suggestion is that in future, consumers will be looking for more thrills and to participate rather than simply be entertained, saying the rise of self-documentation via TikTok, Instagram and YouTube means they are seeking to be looked at rather than just looking when travelling.

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