Airbnb successfully stays one step ahead of trends and understands the needs and wishes of the millennial consumer, losing hotels an estimated $450 million in direct revenues per year to Airbnb.
Three predictions for 2017 trends in the hospitality sector that should be important to hotels:
- Experiences – important to 78% of respondents in a recent survey. “Location, location, location” is giving way to “neighbourhood, neighbourhood, neighbourhood”.
- The adoption and advance of simple yet efficient technology.
- The convergence of hotels and Airbnb.