The Airbnb effect on hotels – experiences, tech provision and convergence

Airbnb successfully stays one step ahead of trends and understands the needs and wishes of the millennial consumer, losing hotels an estimated $450 million in direct revenues per year to Airbnb.

Three predictions for 2017 trends in the hospitality sector that should be important to hotels:

1. Experiences – important to 78% of respondents in a recent survey. “Location, location, location” is giving way to “neighbourhood, neighbourhood, neighbourhood”.
2. The adoption and advance of simple yet efficient technology.
3. The convergence of hotels and Airbnb.

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