India’s proclaimed largest traditional hospitality company by revenue Taj Hotels is diversifying away from luxury hotels and towards alternative accommodations, with its new homesharing brand, Amã Trails & Stays.

First offerings will be nine heritage bungalows previously managed by a sister brand, including a bungalow on an Indian coffee plantation combining Victorian furniture and wireless internet.

The aim is to increase the brand’s properties to about 100 by the end of next year.

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