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The Voice of the Serviced Apartment Industry

Premier Inn opens first Zip hotel concept, in Wales

By ASAP Newsdesk On 5th March 2019 · Add Comment · In Breaking News, Trending News, UK News
Premier Inn has launched its first Zip hotel in Cardiff, offering “very compact” 8.5 sqm rooms sharing a large communal workspace/bar area, aiming at the budget-conscious traveller. Read more:
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Staycity and Premier Inn to open dual-branded property in Paddington

By ASAP Newsdesk On 28th January 2019 · Add Comment · In Aparthotel, ASAP Members, Breaking News, dual-branded, Front Page, Serviced Apartment Openings, Staycity Serviced Apartments, UK News
ASAP Member Staycity has announced it will operate within a dual-branded London hotel complex alongside Premier Inn, with Dublin-based Staycity operating around 250 studios and one-bedroom apartments under its premium Wilde Aparthotels brand, and Premier Inn running a 373-bedroom hotel, its first in Paddington. The aparthotel is due to open in 2021, and the wider scheme will [...]
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Native appoints new Chief Operating Officer

By ASAP Newsdesk On 26th November 2018 · Add Comment · In ASAP Members, Breaking News, Native, Trending News, UK News
ASAP Member Native has announced the appointment of experienced hotelier Alexandra Brunner as Chief Operating Officer, following a range of roles with Premier Inn, Ascott, Jury Inns and The Doyle Collection. She will focus on driving customer satisfaction, building corporate relationships and maintaining asset quality. Native will be operating more than 1,000 units by the end of [...]
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Premier Inn is ‘most visible’ hotel brand digitally

By ASAP Newsdesk On 23rd August 2018 · Add Comment · In Breaking News, Insights, Trending News
Digital marketing specialists Inside Online’s ‘The Hotel Sector Report’ shows that Premier Inn is still the most visible in the market, with their online visibility up 35% and a high brand search at 1,500,000 searches. The study across all digital channels also studies each website, highlighting room for improvement. AccorHotels saw a 117% increase, Q Hotels dropped out [...]
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Hotel sector set to grow by over 35,000 rooms in next two years

By ASAP Newsdesk On 14th December 2017 · Add Comment · In Breaking News, Front Page, Trending News, UK News
A hotel review of 2017 published by property agents Fleurets predicts the opening of an additional 15,000 rooms in London and a further 20,000 across the rest of the UK over the next two years, the majority being branded budget hotels such as Travelodge and Premier Inn. The weak pound, growing global economy and ongoing [...]
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Premier Inn trialling smaller rooms in Cardiff hotel

By ASAP Newsdesk On 1st December 2017 · Add Comment · In Breaking News, Trending News, UK News
Cardiff City Council has granted Whitbread, the parent company that owns Premier Inn, permission to increase the number of rooms in its Cardiff Roath hotel from 70 to 140, by shrinking them in size without any extension or external alterations. By remodelling the rooms and linking corridor, some rooms will end up without windows. The hotel restaurant [...]
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Amadeus announces win as Premier Inn comes on board

By ASAP Newsdesk On 6th November 2017 · Add Comment · In Breaking News, Insights, technology
Technology partner for the global travel industry, Amadeus, has announced in its latest financial results reporting that Premier Inn has signed up for its hospitality CRS and PMS products, and its relatively new payments platform, which will be rolled out across its 765 properties to process customer payments more efficiently. InterContinental Hotels Group has also [...]
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Edinburgh’s Adagio Aparthotel recognised at property awards

By ASAP Newsdesk On 28th September 2017 · Add Comment · In Aparthotel, Breaking News, Trending News, UK News
The New Waverley development, the £200 million regeneration scheme currently transforming the heart of Edinburgh’s Old Town, has scooped the top award for the Commercial Project of the Year at the 2017 Herald Property Awards for Scotland, recognising the development of Accor Hotels’ Adagio Aparthotel overlooking the Royal Mile, and The Arches, a row of [...]
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Budget hotels fastest growing in UK

By ASAP Newsdesk On 12th May 2017 · Add Comment · In ASAP Business Partners, Breaking News, Hospitality, STR Global, Trending News, UK News
The Q1 2017 Hotel Bulletin published by HVS, AlixPartners AM:PM and STR reveals that budget hotels account for nearly two-thirds of the UK’s top 10 hotel brands, supplying 64% of rooms in the country over that period. Premier Inn and Travelodge made up 52% of branded rooms in the top 10, and were the two [...]
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Airbnb’s first UK business travel event could spell new trouble for hotels

By ASAP Newsdesk On 3rd May 2017 · Add Comment · In Airbnb, Breaking News, Insights, Trending News
As Airbnb vies for a share of the business travel market, the big hotel operators are also looking to build on a recent boom. This article quotes Premier Inn on actively seeking to attract business customers, but who are not yet seeing any impact from Airbnb; Travelodge, for whom business customers now make up more [...]
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