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The Voice of the Serviced Apartment Industry

Marriott’s homestay brand gets relaunched under new name

By ASAP Newsdesk On 23rd July 2019 · Add Comment · In Airbnb, Alternative accommodation, Americas, Breaking News, EMEA, Global News, HomeAway, homestay, Trending News
Marriott’s Tribute Portfolio Homes, its pilot response to homesharing platforms like Airbnb and HomeAway, has effectively been relaunched as Homes & Villas by Marriott International. It will offer more than 2,000 vacation rental properties in the US, Europe, the Caribbean and Latin America, and will be included in the Marriott Bonvoy loyalty programme. Read more:
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Marriott homesharing strategy is all about loyalty and retention

By ASAP Newsdesk On 11th June 2019 · Add Comment · In Airbnb, Alternative accommodation, Breaking News, Insights, Trending News
Marriott has moved into alternative accommodations as a way to keep its customer base engaged and loyal, with no special eye on profitability, according to its latest financial report. Vacation rental customers can book, earn and redeem Marriott Bonvoy points so are kept within the Marriott ecosystem rather than being lost to Airbnb or Vrbo. [...]
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Marriott officially launching its homesharing arm

By ASAP Newsdesk On 29th April 2019 · Add Comment · In Airbnb, Breaking News, Insights, Sharing Economy
Marriott has launched into the homesharing business, convinced it can compete with Airbnb, HomeAway and others, with Homes & Villas by Marriott International, starting next week. Forty of its homesharing locations are markets in which Marriott has never had a presence, including the Amalfi Coast, Saint-Tropez, France and St. Barts. Marriott Bonvoy members can earn loyalty [...]
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Marriott and Accor partner with European football giants

By ASAP Newsdesk On 22nd February 2019 · Add Comment · In Breaking News, EMEA, Global News, Loyalty and Rewards, Manchester, Trending News
Hotel giants Accor and Marriott are partnering with two of the most celebrated European football clubs to market their new loyalty programs, Accor Live Limitless and Marriott Bonvoy. Accor is becoming the main sponsor of Paris Saint-Germain, while Marriott has announced a multi-year marketing collaboration with Manchester United, both starting in the 2019-2020 season. Read more:
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Marriott about to unite its three loyalty programmes under new flagship brand, Marriott Bonvoy

By ASAP Newsdesk On 22nd January 2019 · Add Comment · In Breaking News, Insights, Loyalty and Rewards, Mergers and aquisitions
Marriott is to rebrand its loyalty program on February 13, merging the Marriott Rewards, Starwood Preferred Guest and Ritz-Carlton Rewards programmes into Marriott Bonvoy. Bringing them under one banner now makes Bonvoy the one loyalty program for millions of customers and thousands of hotels and heals some alleged rifts around the merger between Marriott and [...]
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