Starwood Capital Group has debuted Uptown Suites, to be managed by InTown Suites, its owner-operator of 188 extended stay hotels throughout the US, as an economy-priced extended stay hotel brand geared toward families, business travellers and long-term visitors.

The US extended stay market saw room demand across 40,000 properties rise by 5.4% in 2016, and occupancy remains steady at just over 75%. A shift in this space has included an emphasis on more communal-style rooms as well as co-living concepts.

The brand will offer “upscale amenities” including lobbies with curved TVs and large fireplaces, full kitchens, electric vehicle charging stations and apartment-like studio suites. The first property has opened in North Carolina with at least 10 expected to open by 2019 in destinations that include Colorado, Florida, Tennessee, Texas, and Virginia.

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