While the hospitality industry is focused on catering to millennials with customised experiences, tech upgrades and new food concepts, they should be thinking ahead to Generation Z, generally defined as those born after 1995.

This generation is truly digital, pragmatic, money-conscious, and globally minded, already reportedly looking for brands to reach out to them with offers. They’re highly tech-focused, and they value individuality.

42 percent of 14 to 18 year-olds say that travel is something they need to feel like their life is complete, a marker of adulthood, and have influence on family travel decisions. Brands need to generate visual content that’s meaningful to Generation Z and engage via social media platforms like Snapchat, Messenger and WhatsApp, and harness mobile technology – but with an authentic voice.

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