Skift discusses the best in tourism websites, increasingly data-driven and sophisticated, featuring more intelligent customer relationship management, developing more targeted promotions, and creating personalised experiences.

Tourism bureaus are describing individual neighborhoods, developing proprietary mobile-friendly maps rather than relying on google, and answering the demand for authentic local travel directly and personally.

Consumer segmentation is driving more nuanced content, and longer videos profiling local residents promote their neighbourhoods in their own, authentic, natural voice.

Skift’s list prioritises websites with the best user experience, especially on mobile, and their success in making the viewer want to visit the destination.

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