Latest European research from Skift, including for now the UK, shows that Europe is the largest tourist destination in the world, home to 455 UNESCO world heritage sites, generating revenues of €200 billion which is forecast to grow to €213 billion by 2020.

The accommodation industry shrank significantly during the global financial crisis but has bounced back consistently since 2014.

Alternative accommodations in the EU have been growing around 1.7 times faster then hotels, at 7.4% y-o-y growth compared with 4.6% in traditional accommodations, and represent as much as 13% share in 2018. ‘Alternative accommodations’ in this study includes operators of apartments, bungalows, chalets, cottages, cabins, and youth hostels, as well as the sharing economy, but not campsites and trailer parks.

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