Zuzu Hospitality Solutions, which provides revenue management and marketing services to small hotels across Asia while allowing them operate under their own brands, has raised seed funding of $2 million bringing its total raised to $3 million.

Expedia recently invested $350 million in Southeast Asian travel portal Traveloka at a valuation of almost $1 billion, targeting large hotel chains, and other companies that target smaller independent hotels in the region include OYO and Zenrooms, which provide management and marketing services but every hotel has to adopt their branding. Zuzu offers bookings, marketing and revenue management under a white-label solution for hotels that want to preserve their own branding while at the same time outsourcing to the company.

Zuzu claims that hotels can see a 60% to 100% increase in online bookings after signing up for its services, and since its launch last July, has signed up more than 150 hotels in Taiwan, India and Thailand with plans to expand further throughout in Asia.

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