Some of the startups in the short-term rental tech space are targeting professionals managing multiple units rather than independent hosts who manage their properties themselves, usually on only one platform, and who are often tougher sells.

Independent hosts manage 60% of short-let rental property units, but professional managers are often more motivated to buy digital tools and have bigger budgets.

This article compares the pros and cons of working with independent hosts as many become more professional and more savvy in their approach to their listings.

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