This article investigates whether serviced apartments are well-placed to bounce back when travel is once more possible.
It quotes data from ASAP and its Business Partners STR and Savills on current occupancy levels and potential future growth.
It backs the appeal of apartments in a post-Covid world, since they have fewer public spaces than hotels, minimal or no contact with staff, and offer a more comfortable environment in which to spend longer periods of time.
It references ASAP Member Synergy Global Housing‘s claims that more than a third of travel buyers plan to increase their use of serviced accommodation post-Covid, and the launch of its SynergyCares last week.
The article also focuses on ASAP’s accreditation standard and the addition of a ninth element to its Stay with Confidence pledge.
James Foice, ASAP CEO, is quoted as saying: “We took a lot of advice from the World Health Organisation, government and specialist health and safety advisors. We’re also trying to align with other bodies and establish a common standard.
“There is certainly optimism and as an industry we’re well positioned. We think the sector will get going again before hotels. It’s an opportunity to open the market to new customers who aren’t familiar with our product.”
Travel manager Jan Jacobsen of AIG agrees about the sector’s potential, although he calls for standardised accreditation.
Jacobsen also says AIG will only work with operators who are ASAP accredited in the UK or conform to a comparable accreditation scheme in overseas locations.
Serviced apartments comprise around 10 per cent of the organisation’s total accommodation programme, but he’d like to see that move towards 20 per cent.