As land prices rise, the trend is for smaller sized serviced apartment units, challenging designers around what to keep within the room or apartment, and what to move into communal areas.

This article quotes ASAP Quality Accredited Operator Members SACO, BridgeStreet and Frasers as well as Adagio on a number of matters including: how the sector fares in design terms; the changes in demand and supply leading to smaller rooms and more communal areas; the rise of lifestyle-brands; the generational shift in demand; the need for ’emotional activities’ and personalisation; the under-use of Instagram; and the fact that corporate business is the major driver for the sector.

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