This article in HospitalityNet by Stuart Pallister, Associate Director, Lausanne Hospitality Research Center considers how the operators of serviced or extended-stay apartments and aparthotels are looking to differentiate their properties from both traditional hotels and Airbnb, trying to innovate with new products, while apartment and studio sizes continue to shrink due to rising land prices.

While Brexit uncertainty represents a major challenge to the hospitality industry, the emergence of Airbnb and other homeshare platforms is generally recognised to have educated the traveller that there is an alternative to the traditional hotel; but the sector needs to keep on top of technological advances and innovation to keep a step ahead.

This article references several ASAP Members including BridgeStreet, Cheval Residences, Frasers Hospitality and StayCity, and discusses the significant demand-supply imbalance in Europe and the importance of driving real estate asset values, cost-conscious operations, revenue maximisation and space utilisation to stay competitive.