ASAP is pleased to see this research confirming that guest safety is a top priority for consumers using hotels and serviced apartments, a further endorsement of the vital importance of our ASAP Quality Accreditation Programme.

A study commissioned by HOTREC shows what travellers believe will be their future priorities in travel and hospitality.

Top consumer priority for a positive hotel experience is reported as feeling safe, followed by privacy, service from genuinely friendly staff and authenticity. In hotels, some younger visitors will want more amenities for hosting friends or families, while more digital and high-tech entertainment or unique design are also important.

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