ASAP Member edyn has announced the appointment of Steven Haag as Managing Director of SACO, signalling the start of a period of transformation and European expansion for the Brookfield-owned business.

Haag joins after two-and-a-half years at billion-dollar hospitality unicorn Sonder, where he was General Manager, UK and Ireland. There he transformed the UK and Ireland division to the best-performing region for the brand globally, signing over 700 bedrooms, and growing its team from four to more than 100 across its offices in London, Dublin and Edinburgh.

Last month SACO’s sister brand Locke announced its international expansion plans for the next two years, across Germany, Ireland, Portugal, and Copenhagen, as well as three openings in the UK next year.