Moscow-based Pioneer Group is looking for potential investors and partners to bring the mid-market aparthotel brand YE’S to the UAE and the wider GCC, which is a hotel and apartment market dominated by major international luxury brands.

With Russian tourist arrivals for the first half of 2018 reportedly up 74% year-on-year, the brand is aimed at big-city tourists from Moscow and St. Petersburg who will recognise its value-led offering. YE’S aparthotels offer European furniture and household appliances along with professional property management.

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