December 6th 2017 One Great George Street, London &
December 7th 2017 155, Bishopsgate London

Rising Above the Challenge:  Like most other industries, the hospitality industry is a fast-paced and ever-changing world. Technology advances, new employment laws and political changes all add to the existing challenges that our businesses must deal with. The Convention offers a unique opportunity to be inspired by the best speakers around, hear valuable insights from, and interact with, the industry’s most experienced professionals, take part in educational seminars including our globally recognised Quality Accreditation Programme and network with operators, agents, investors and suppliers.


The Convention programme offers a choice of breakout sessions – the full day 2 programme can be viewed here >>

  • Breakout Session 1

Global Business Update

What are the global issues and challenges facing the SA Industry? Moderator – Patrick Hegan, Oakwood. Panel: Steve Burns, Bridgestreet, Robin Rossman, STR, Niki Christian Nutsch, Nutsch & Associates, Carlos Villaro Lassen, EHHA

  • Breakout Session 2

Adrian Webster Polar Bear Pirates

Fasten your seat belts and hang on to your hats! You’re about to enter a world where Neg Ferrets are best avoided, Sleepwalkers are woken, Corkscrew Thinking is a must, SONAR is key, TNTs rule – and Fat City is the final destination!

  • Breakout Session 3

Buyers Panel

The growth of the sharing economy has undoubtedly affected the serviced apartment sector. Are the new providers raising the profile of accommodation providers for the better, or have the blurred lines made buyers more confused? Moderator – Doug Greenwood, Cheval Residences. Panel: Jon Bolger, Capita, Michael Hislop, The PA Club, Sam Van Leeuwen, PwC, Kate Wimpeney, Redfern Travel

“The annual conference is a great opportunity to network with new people and to catch up with old faces. I personally find it very useful to learn about the new and forever changing world of serviced apartments: what’s around the corner and who is doing what. All in all, a great day out.” Danny Purewal, Staying Cool at the Rotunda
  • Breakout Session 4

Allister Frost – Digital Marketing

In this exclusive talk for ASAP, leading technology and marketing expert Allister Frost will examine where disruption really comes from, explore the behaviours of today’s connected consumers, and offer advice on how you can rise to the challenge to ensure your business will continue to thrive in our ever-accelerating world.

  • Breakout Session 5

Investors’ Panel

The challenge of investing in serviced apartments. Who is investing and why? Is there a lack of investment and does this pose a long-term threat to the SA industry? Is the route to market clear enough for investors? Are the assets classed as residential or commercial investment? What are the challenges and benefits of the sale and leaseback structure? Moderator: Andrew Sangster, Hotel Analyst. Panel: Stephen Hanton, SACO The Serviced Apartment Company, Andrew Harrington, AHV Associates, Marie Hickey, Savills, John Wagner, Cycas Hospitality Ltd.

  • Breakout Session 6

Quality Accreditation Process

The Quality Accreditation Marques were introduced to the industry in 2014, to drive up, maintain and inform standards around bookings, facilities and health and safety. The ISAAP Quality Accreditation Programme is the leading global quality assessment, reporting, recognition and accreditation system for the serviced apartments, corporate housing and executive suites sectors of the hospitality industry. Panel: James Foice, ASAP, Stephen Martin, ISAAP, Michael Kessler, ReviewPro

You can book your own or colleagues’ attendance at the event, including the gala dinner at which the ASAP Serviced Apartment Awards 2017 will be announced, on the dedicated convention website.