It has long been recognised that Millennials are becoming one of the largest traveling demographics in the travel world, many seeking non-typical tourist experiences. Their inspiration is more often found on Facebook, Twitter, Instagram or Pinterest accounts and by referral than on tourism official websites.

A personal link with user-generated content (UGC) is often how young people decide on travel, so the industry needs to use content and visual user-generated content to be able to help promote trips and become aware of what is buzzworthy.

Word of mouth is the single most important user-generated content available to a travel agent, so it is in the best interest of travel agents to provide special kinds of trips that generate this type of content.

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